Digital Marketing Manager

We Are Hiring – Digital Marketing Manager

Industry: Hospitality & Real Estate
Location: Accra
Employer: HRLeverage Ghana

About The Company

HR Leverage Ghana partners with a fast-growing Resort and Real Estate brand renowned for delivering premium guest experiences and world-class living spaces. Our client blends serene luxury, exceptional service, and innovative real estate solutions to create unforgettable stays and long-term value for customers.

As a trusted HR and workforce solutions provider operating across 10 African countries, HR Leverage Ghana supports top-tier organizations with talent outsourcing, EOR services, HR consulting, payroll, compliance, and business expansion solutions. Through strong global partnerships and advanced HR tech, we help businesses scale while creating outstanding workplaces for talent across Africa.

Digital Marketing Manager (Hybrid – Accra)

We are seeking a creative and data-driven Digital Marketing Manager to lead the digital growth of a leading Resort and Real Estate brand. This role is perfect for someone who loves storytelling, enjoys creating engaging online experiences, and has a passion for driving brand visibility and customer engagement.

You will take full ownership of the digital marketing strategy overseeing social media, lead-generation campaigns, website optimization, online brand positioning, and digital content that showcases luxurious resort experiences and real estate offerings.

Key Responsibilities

• Develop, execute, and optimize digital marketing strategies that drive brand growth and lead generation.
• Manage and scale social media campaigns across all major platforms with compelling content that reflects the brand’s hospitality and real estate identity.
• Lead performance marketing initiatives, including paid ads, SEO, email marketing, and retargeting.
• Analyze website, campaign, and social media data using web analytics tools to inform strategic decisions.
• Collaborate with cross-functional teams—Sales, Guest Experience, Branding, and Real Estate—to maintain a consistent and appealing brand image.
• Identify trends, new digital opportunities, and emerging technologies to keep the brand ahead of the competition.
• Manage digital projects and ensure timely execution of marketing deliverables.

Qualifications

• Proven hands-on experience managing social media and digital campaigns, ideally within hospitality, lifestyle, or real estate sectors.
• Knowledge of lead generation strategies for both B2B and B2C markets.
• Solid understanding of digital marketing tools, analytics platforms, SEO, and performance tracking.
• Excellent communication, storytelling, and project management skills.
• Ability to interpret data and translate insights into strategic actions.
• Creative mindset with strong attention to detail and a passion for creating engaging digital experiences.
• Up-to-date with current digital trends, innovative marketing practices, and industry technologies.
• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Experience in a B2B or HR-tech-driven environment is an added advantage.